The 8 Step Marketing Plan


  1. PRICE CORRECTLY
    Fact: Right priced properties sell faster and receive higher offers.
    Fact: Overpriced properties will:
    1. Take longer to sell.
    2. Will get fewer showings.
    3. Will attract lower offers.
    4. Will generally sell below market value.
    5. Help sell other properties.

    It is our responsibility to carefully research the value of your property. To do that we use two computer systems to pull information about comparable properties in three categories; homes that have sold, homes for sale, and homes that did not sell.

    We search "Metro Scan" for sales according to tax records.

    We search the Mid-Florida Realtor Multiple Listing Service (MFRMLS) for sales, active listings, and expired listings.

    Sold comparables provide us with your eventual sale price. Active comparables provide us with information for positioning your property on the market. Expired comparables provide us with a price ceiling.

  2. FOR SALE SIGN
    National statistics say 20% of buyers find their home from seeing a for sale sign. Florida Pines Realty has chosen a for sale sign that is six inches wider than industry standards. This allows for more visibility.

    Along with each sign is an information tube that is filled with facts about your property, Florida Pines Realty, information on how to buy a house, and other Florida Pines listings. Our signs are cleaned and stocked weekly. With our many information tubes all over town, we are constantly being called by interested buyers who may purchase your home.

    We also place two directional signs per listings to send prospects to the property and to our information tube.

    Each sign has an agent rider and an information rider.

  3. MID-FLORIDA REALTORS MULTIPLE LISTING SERVICE
    Your property will be placed in the MFRMLS. This makes your listing available to realtors from Volusia County to Polk County. Photos and information will be loaded electronically and instantly.

    National statistics say 90% of all home sales are a result of the office computer.

  4. WORLD WIDE WEB
    Your listing will be exposed to the internet, first and foremost through this web site. Websites and e-mail addresses are in place to market your property 24 hours a day.

  5. REFERRALS
    It is our goal at Florida Pines Realty to provide such good service that our clients stay with us for life. To accomplish that goal our office is set up like a practice. Your needs are handled by a team of agents and staff who work closely together to insure a successful experience. In return we rely on satisfied clients referring their friends, relatives, and co-workers to us. This provides Florida Pines Realty with a steady flow of well qualified clients who already know about our superior service.

  6. DIRECT MAIL
    Our agents conduct extensive Direct Mail Programs on your listings. First we mail the area to inform them of the listing and then we target market mailings to other areas. This has proved highly successful finding buyers for your property.

  7. COMMUNICATION
    Most importantly you are never left uninformed. Most clients come to us from working with companies that fail to communicate with them. We let you know everything that is being done to sell your property. We pledge to provide you with feedback on every showing that takes place, monthly recaps of activity, and market updates. By doing this our clients stay with us and can make intelligent pricing decisions at the correct time.

  8. REALTOR TO REALTOR
    Florida Pines Realty recognizes the need to seek cooperation of the Realtor Community to be successful at selling your property. We constantly market members of our profession to convince them to show our listings. Steps to do that are: attend weekly marketing sessions at the board and push our product; constantly fax flyers to other offices; hold broker opens to influence them to preview your property, thus influencing them to show it to their prospects.